INSIGHTS
DIGITAL MARKETING UPDATES
STAY UP TO DATE WITH DIGITAL NEWS & INSIGHTS
The only constant in life is change
The digital marketing landscape is ever changing – at FizzyPop we review the changing landscape and provide updates and insights to help you stay ahead of the changes.
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Digital Marketing Insights
Two huge new updates from Google – the integration of AI straight into the Google Search Results and the new Google Perspectives – the UGC update from Google.
The Yandex search engine code was leaked online – we’ve translated and reverse engineered the source code to understand what ranking factors Yandex uses, and how these can relate to Google SEO.
We’ve moved! Again… We’re now a Napier SEO Agency, and we’ll continue to offer world class SEO services to our clients across Australia and New Zealand.
Universal Analytics (UA) is being mothballed in favour of Google Analytics 4 (GA4) as of July 2023.
Your website, apps and blog will all be zilch. Gone.
Google Analytics is entwined into everything you do for your business.
We’ve been asked recently to get involved with website redesigns.
This is great – we love redesigning websites, we love developing websites – we are a specialist SEO Agency – so forgive us if we’re not going to factor in SEO from the very outset.
This is what we consider to be the basics of what to consider in terms of SEO for a website redesign.
At FizzyPop data gets us fizzing! The data allows us to create insights into your business and powers everything from our search engine optimisation through to the wider digital strategy.
One of the most common and the most powerful sources of data is Google Analytics. Adding a user can be tricky – so we’ve broken down the steps to adding a new user to simplify the process.
There’s always been some debate about how much past activity affects the results people see in Google search.
Obviously this is important to us in SEO: if the influence is strong, we’re going to see results which are ‘better’ for our own companies than those seen by customers. That’s why independent monitoring of ranking is important.
For the majority of websites, one of the simplest SEO boosts available is to make the site faster. Some of the actions needed to do this are highly technical, and possibly expensive too. But in many cases, they’re neither.
Just test the site with any of the free online analysis tools, and a number of fixes should become obvious.
Say hello…
Let’s talk, chat, email, however you like to make things happen.
Call +(0)62 11 22 33 or email Hello@FizzyPop.nz
Accredited by the best
We’re proud to be a Google Partner Agency. It means that we provide our clients with best in class knowledge, savings on ad-spend, improved performance, and best-in-class access to Google resources and new developments.
We’re accredited in Google Search Advertising, Google Display Advertising, Google Video Advertising and Google Shopping Ads. We always select the combination of channels that will drive the maximum growth for our clients.