DIGITAL MARKETING UPDATES
STAY UP TO DATE WITH DIGITAL NEWS & INSIGHTS
The only constant in life is change
The digital marketing landscape is ever changing – at FizzyPop we review the changing landscape and provide updates and insights to help you stay ahead of the changes.
Sign-up to receive our fortnightly email newsletter which is fizzing with helpful tips, news and updates about all things Digital Marketing.
Digital Marketing Insights
We’ve moved! Again… We’re now a Napier SEO Agency, and we’ll continue to offer world class SEO services to our clients across Australia and New Zealand.
Universal Analytics (UA) is being mothballed in favour of Google Analytics 4 (GA4) as of July 2023.
Your website, apps and blog will all be zilch. Gone.
Google Analytics is entwined into everything you do for your business.
We’ve been asked recently to get involved with website redesigns.
This is great – we love redesigning websites, we love developing websites – we are a specialist SEO Agency – so forgive us if we’re not going to factor in SEO from the very outset.
This is what we consider to be the basics of what to consider in terms of SEO for a website redesign.
At FizzyPop data gets us fizzing! The data allows us to create insights into your business and powers everything from our search engine optimisation through to the wider digital strategy.
One of the most common and the most powerful sources of data is Google Analytics. Adding a user can be tricky – so we’ve broken down the steps to adding a new user to simplify the process.
There’s always been some debate about how much past activity affects the results people see in Google search.
Obviously this is important to us in SEO: if the influence is strong, we’re going to see results which are ‘better’ for our own companies than those seen by customers. That’s why independent monitoring of ranking is important.
For the majority of websites, one of the simplest SEO boosts available is to make the site faster. Some of the actions needed to do this are highly technical, and possibly expensive too. But in many cases, they’re neither.
Just test the site with any of the free online analysis tools, and a number of fixes should become obvious.