INSIGHTS
DIGITAL MARKETING UPDATES
STAY UP TO DATE WITH DIGITAL NEWS & INSIGHTS
The only constant in life is change
The digital marketing landscape is ever changing – at FizzyPop we review the changing landscape and provide updates and insights to help you stay ahead of the changes.
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Digital Marketing Insights
Check the pixel width of your page titles and meta descriptions to see how they’ll appear in Google Search. Preview, adjust, and optimise your snippets for perfect display across every device.
Setting up a Google Account with your work email keeps your business tools organised and easy to manage. If you want access to Analytics, Search Console, YouTube, or Google Ads using your professional email, this guide walks you through each step.
Designing for social media safe zones ensures your content isn’t cropped or covered by platform overlays. This guide shows you how to create posts for Instagram, Facebook, TikTok & LinkedIn that look sharp, stay visible, and work harder for your brand.
Quickly generate campaign tracking links with UTM parameters. Add your base URL, choose source, medium, and campaign, and copy a clean link for Google Analytics.
Local SEO isn’t rocket science, just one of the easiest ways to help your business get found online. Whether you run a café, clinic, or construction company, this checklist gives you everything you need to boost your local visibility on Google. No jargon. No fluff. Just the things that actually work.
Still running your YouTube channel off a personal login? A Brand Account gives you more control, easier team access, and less hassle when staff or agencies change. Here’s how to make the move without losing your videos or subscribers.
As Matariki rolls around, it’s a good time to consider how we relate to cultures that are not our own in a sensitive and meaningful way. This boils down (or maybe boils up? Yes, I said it!) to three things: Understanding, appreciation, and implementation.
Working with a digital agency shouldn’t feel confusing, frustrating, or one-sided. If you’re not seeing results, or you’re not even sure what your agency is doing; it’s time for a reality check. Here’s how to spot the red flags and what to expect from a partner who actually does the work.
Discover how to create the perfect SEO brief for your SEO agency so that they can create a search marketing strategy that delivers against your objectives.
When working with an advertising agency like FizzyPop for the very first time, you will be asked to give access to your Meta Business Manager and ad account to get started. Here’s how you can give us access to your Meta Business Suite.
ChatGPT combined with Google Analytics can be a powerful SEO tool. Our guide on how to leverage AI and analytics produces a content marketing strategy that will work for SEO and Social media.
Updated for 2025
Tracking HubSpot form submissions is essential to ensure that your digital advertising is generating traffic that converts into leads, as well as ensuring that your on-site conversion rate optimisation is firing on all cylinders! It can be a bit of a pain to setup – so we created this easy to follow guide on how to track hubspot forms with Google Tag Manager.
Two huge new updates from Google – the integration of AI straight into the Google Search Results and the new Google Perspectives – the UGC update from Google.
The Yandex search engine code was leaked online – we’ve translated and reverse engineered the source code to understand what ranking factors Yandex uses, and how these can relate to Google SEO.
We’ve moved! Again… We’re now a Napier SEO Agency, and we’ll continue to offer world class SEO services to our clients across Australia and New Zealand.
Universal Analytics (UA) is being mothballed in favour of Google Analytics 4 (GA4) as of July 2023.
Your website, apps and blog will all be zilch. Gone.
Google Analytics is entwined into everything you do for your business.
We’ve been asked recently to get involved with website redesigns.
This is great – we love redesigning websites, we love developing websites – we are a specialist SEO Agency – so forgive us if we’re not going to factor in SEO from the very outset.
This is what we consider to be the basics of what to consider in terms of SEO for a website redesign.
At FizzyPop data gets us fizzing! The data allows us to create insights into your business and powers everything from our search engine optimisation through to the wider digital strategy.
One of the most common and the most powerful sources of data is Google Analytics. Adding a user can be tricky – so we’ve broken down the steps to adding a new user to simplify the process.
There’s always been some debate about how much past activity affects the results people see in Google search.
Obviously this is important to us in SEO: if the influence is strong, we’re going to see results which are ‘better’ for our own companies than those seen by customers. That’s why independent monitoring of ranking is important.
For the majority of websites, one of the simplest SEO boosts available is to make the site faster. Some of the actions needed to do this are highly technical, and possibly expensive too. But in many cases, they’re neither.
Just test the site with any of the free online analysis tools, and a number of fixes should become obvious.
Say hello…
Let’s talk, chat, email, however you like to make things happen.
Call +(0)62 11 22 33 or email Hello@FizzyPop.nz
Accredited by the best
We’re proud to be a Google Partner Agency. It means that we provide our clients with best in class knowledge, savings on ad-spend, improved performance, and best-in-class access to Google resources and new developments.
We’re accredited in Google Search Advertising, Google Display Advertising, Google Video Advertising and Google Shopping Ads. We always select the combination of channels that will drive the maximum growth for our clients.