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DIGITAL MARKETING STRATEGY

 

DEFINE HOW YOUR BUSINESS IS GOING TO WIN

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

THE RIGHT MESSAGE
RIGHT AUDIENCE
THE RIGHT TIME
THE RIGHT PLACE

CREATE THE RIGHT RESULTS

FizzyPop is a digital marketing strategy agency.

We have a deep understanding of how different marketing channels can work together to produce the best results.

Do you want to know what impact a social media marketing campaign will have on your paid search?

That’s what FizzyPop does best – multi channel digital marketing campaigns backed up with data.

We help businesses reach their objectives using a multi-channel approach.

At FizzyPop we forecast the impact each channel will have on one another – so that they are united in having a common goal.

If you run a YouTube campaign how much budget should you allocate to Paid Search?

That’s the kind of forecasting we do at FizzyPop.

Our digital strategy will identify the biggest opportunities to drive growth for your business.

The approach we take to digital marketing strategy is based on rich data and insight – and all the recommendations we make are measurable, with a clearly defined testing methodology.

We work with you to ensure that all your channels work as one to deliver your business objectives.

We follow a simple approach to produce your digital marketing strategy that we’ve outlined below.

 
 

1. Setting Objectives

We help businesses reach their objectives using a multi-channel approach.

We forecast the impact each channel will have on one another – so that they are united in having a common goal.

Our strategy will identify the biggest opportunities to drive growth for your business.

2. Insights

We start with discovery phase to truly understand your business, what you are trying to achieve and what challenges you face.

We use our years of experience, data modelling tools and specialist knowledge to determine an objective framework that encapsulates your business objectives and which will drive the desired results.

3. Strategic Recommendations

The strategic recommendations are framed into a single cohesive strategy document with all insight and assumptions quantified.

A detailed media plan complete with econometric modelling is produced.

The media plan includes detailed KPI’s that contribute to your overall business objectives.

This sets the strategic direction of your online activity and forms the core of your digital marketing strategy.

4. Execution

If you can’t measure it – you can’t manage it.

All future plans are built on learnings from the past and as such our team will roll-out your digital marketing strategy across every channel and touch point.

Each channel on the media plan has an individual econometric forecast.

We forecast down to daily expected delivery.

We will immediately know if we are ahead, on, or behind forecast and we can optimise our activity accordingly to ensure that our campaigns deliver to budget and to plan.

 
 

5. Evalutation

With all of our digital marketing services we produce a comprehensive yet concise report which includes actionable insight.

Sometimes called Management Intelligence (MI) or Business Intelligence (BI) we produce periodic reporting based on the duration of your activity as well as an ‘end of campaign’ report which includes learnings and insight that can be actioned during your next activity cycle.

Digital Marketing Strategy Icon
Digital Marketing Strategy
 

WHY USE A SPECIALIST DIGITAL AGENCY

 

FOR YOUR DIGITAL STRATEGY?

We know what we’re doing

We just do digital.

We don’t try and pretend to do everything, we just do digital marketing; meaning that we can provide a considered review of all your digital activities.

Years of experience

Our experience spans years – we will help your business improve where ever it is present online.

Actionable insight

A clear, jargon free set of actions.

These can be implemented by your team, by our team, or in a combination that suits you.

Clear recommendations

An integrated multi-channel approach which is based on good marketing practice and clear business goals.

All our recommendations are quantified with a clear objective and measurable outcome.

 
 

STRATEGY & TACTICS
WE WILL DEVELOP YOUR DIGITAL STRATEGY TO HELP YOUR BUSINESS WIN

A strategy is a long term vision on how to achieve your goals and objectives.

As a digital marketing strategy agency we’re most commonly tasked with taking into account internal and external factors which can be controlled to ensure a website meets its ability to achieve business goals.

We like making websites meet their business goals – we like it because we’re good at it.

An effective digital marketing strategy requires thoughtful consideration of how multiple marketing channels can be integrated and optimised to deliver the results that you want.

WE USE TACTICS TO IMPLEMENT THE INITIATIVES IDENTIFIED IN THE DIGITAL MARKETING STRATEGY


To be useful a digital marketing strategy needs to be actioned.

FizzyPop is an action agency – we’re fizzing and bubbling and ready to successfully implement your digital marketing strategy to deliver your objectives and these are just some of tactics we use.

We use data to measure how each channel can be deployed tactically and work together to deliver your strategy.

The world is digital – if your business isn’t – it needs to be.

 
 
 
Say hello…

Let’s talk, chat, email, however you like to make things happen.
Call +(0)62 11 22 33 or email Hello@FizzyPop.nz