DIGITAL MARKETING SERVICES
WHAT’S ON THE MENU
IS YOUR DIGITAL MARKETING A LITTLE FLAT?
FIZZYPOP CAN BRING BACK YOUR SPARKLE
We work with businesses who want to use our digital marketing services as a serious and sustainable part of their growth strategy. We can handle anything you throw at us, we use data combined with econometric modelling to understand which marketing channels and online platforms are right for your business, to deliver results that increase leads and sales.
The starting point is listening to you so that we understand objectives. We use this to create a digital marketing strategy – the roadmap for success.
Our strategy will help you to get the most from your online presence – delivering measurable results, ensuring that your business can be found online and that your brand is on everyone’s lips.
Our data led approach puts your business in the best position to succeed. We forecast the most effective combination of marketing channels and we are able to continually monitor and review your performance to optimise to what is working best.
We’re not a one size fits all digital marketing agency, we’re flexible and adaptable. We’ve take a refreshing approach to business, and we are always willing to sit down with our clients and draw up an action plan that works for them and their business goals, whether your a start up or if you’re publicly listed – our action plan can include as much or as little as you desire.
We will always prioritise a strategy that delivers maximum return on investment – there’s more detail on the channels we use below.
SEO is all about helping you to get your messages to your target audience online. When a user is searching for a solution to their problem – the search engines will provide the most relevant answer.
Our SEO strategy will help you understand the question and position you as the answer – driving organic search traffic.
We achieve this through a combination of:-
- Technical SEO
- On-Site Content
- Amplification & Link Building
SEO is ideal for businesses looking to increase the number of new customers they attract online.
Often referred to as pay per click – Paid Search advertising often works hand-in-hand with your SEO strategy to remain nimble.
As a Google Partner agency, we’re accredited for the management of paid campaigns through Google AdWords, placing ads in the search results and across the display network.
Paid search is a one of the most cost effective ways of driving sales, leads and developing return on investment.
Display advertising is an excellent medium for driving awareness and preference amongst your audience.
As with all our activity – when we develop display advertising campaigns (also known as banner advertising campaigns) we provide campaign forecasts inline with other activity to ensure that the channel is performing as efficiently as possible and that all activity is measured and forecasted.
In addition to developing fizzing banner ad campaigns highly targeted to your audience – we support our media planning and buying activity with the design and build of animated banner creative that pops!
Existing Customer Marketing
The cost of acquiring a new customer is significantly greater than the cost of servicing an existing customer.
Promoting relevant goods and services to someone who has already purchased from you is often the best way of driving sales with minimal investment in advertising dollars.
We can help you develop an ECM strategy, put ECM systems in place, or even develop an outreach programme to leverage top customers for benefits such as; reviews, endorsements and testimonials.
Social Media Marketing
By leveraging your owned, earned and paid placements we can develop social media campaigns that will definitely bubble your business to the top of your audiences mind.
Making sure all your digital points are in harmony – we can drive awareness, consideration and preference of your brand, business, goods and services.
With all consideration driving media – we forecast first and make sure that it’s delivering real value before recommending social media marketing as an avenue of choice.
We can develop campaigns that reach your audience with creative that really makes them fizz!
Conversion Rate Optimisation
If you’re spending large amounts of money on driving traffic to your website; then there is an opportunity to further drive ROI by offering users the best optimised experience – increasing the propensity of each user to conducting a desired action, such as making a purchase, filling in a form or sending an email.
We use data to inform our design process – delivering conversions through A/B testing or multi-variant testing.
Digital Transformation opens new paths to growth by leveraging digital technologies to:-
- develop new business models
- develop existing business models to drive efficiencies
- Evolve existing business models to promote scale
- reduce cost
We can help you define and build digital connections to transform your digital eco-system.
Email Marketing & Marketing Automation
Email marketing is a hugely cost efficient marketing channel and can be developed as part of a marketing automation strategy or as part of an Existing Customer Marketing strategy.
We can deliver email marketing campaigns that get delivered past spam filters, that your audience will want to open and click.
Whether you have an existing database, or you’re looking to build a database we can help you leverage email as a cost effective marketing channel and produce creative that works across a range of email clients and devices.
Hosting & Maintenance
Originally offered to support our SEO offering – our website hosting is super-fast for websites with a New Zealand / Australian audience. It includes:-
- hourly backups
- weekly updates to plugins & monthly core updates
- 24/7 up time monitoring
- off-site backups
Where our hosting differs is that we use a load balanced server network with servers based where your audience are – both the North & South islands for NZ and specific geographic regions for Australia – ensuring your site is delivered super-fast to users in NZ & AU. We also leverage a CDN to ensure all media is optimised for lightning quick delivery.
Video & YouTube Advertising
YouTube advertising often called Pre-roll or video advertising has never been more accessible or more powerful.
video advertising gives:-
- best in class reach
- best in class geographic targeting
- excellent demographic targeting
- Rich contextual targeting
YouTube advertising is like full sugar traditional TV advertising
FizzyPop video advertising campaigns are forecasted just like our other campaigns and marketing activity to ensure success is measured properly and that campaigns are delivered accordingly.
We can even help with campaign creative – either re-working existing creative for your campaign or we can help to deliver something completely fresh & fizzing.