Generate a trackable QR code and link for free

Build a campaign URL with UTM parameters, then instantly generate a QR code for it. This free QR code generator and UTM builder helps you create trackable links for print, social media, email marketing, signage, packaging, events, and more.

The links can all be tracked within Google Analytics – so see how many people have either scanned your QR Code or clicked your link.

Start with your destination URL, add your campaign tracking fields, and we’ll create a UTM-tagged link and matching QR code you can copy, download, and use straight away.

Why use a QR code generator with UTM tracking?

A QR code is useful on its own, but a tracked QR code gives you far better visibility. By adding UTM parameters before you generate the code, you can see where scans are coming from and which campaigns are driving traffic. That makes it easier to measure the performance of flyers, posters, packaging, in-store signage, event material, direct mail, and other offline marketing.

This QR Code Generator & UTM Builder helps you create a destination URL, add campaign tracking, and turn it into a downloadable QR code in one place. It is a simple way to keep your links consistent and your reporting clearer in Google Analytics and other reporting platforms. If you need help improving campaign performance beyond the click, explore our SEO services, social media marketing services, and Google Ads management.

Common uses for QR codes with UTM links

Tracked QR codes are useful anywhere people need to scan and visit a specific page. Marketers often use them for print advertising, brochures, product packaging, event signage, retail displays, vehicle graphics, menus, business cards, and email campaigns. Adding UTM parameters helps separate traffic by source, medium, and campaign so your reporting is cleaner and easier to trust.

Once you’ve created your QR code and trackable link, you can use it across printed material, social media, email marketing, and paid campaigns. This makes it easier to compare how different channels perform and spot which activity is actually generating results.

How to create a QR code for a campaign link

Add your landing page URL, enter your campaign source, medium, and campaign name, then include term or content fields if needed. Generate the link, copy the final URL, or download the QR code image for use in your marketing. Before publishing, keep your naming conventions consistent so your analytics stay clean and easy to report on.

For New Zealand businesses running local or national campaigns, a tracked QR code is a practical way to connect offline promotion with digital reporting. Whether you are sending people to a landing page, offer, product page, or contact form, using consistent UTM tags makes the results easier to interpret later.

Frequently asked questions

What is a QR code generator?

A QR code generator creates a scannable code that sends users to a URL or other digital destination. On this page, it creates a QR code from the campaign link you build using UTM parameters.

What are UTM parameters?

UTM parameters are short tags added to a URL to help track where traffic comes from. They are commonly used in Google Analytics to identify the source, medium, campaign, term, and content attached to a visit.

Why add UTM tags before generating a QR code?

Adding UTM tags first means every scan can be attributed more accurately in your reporting. This helps you measure the performance of offline and online campaign material with more confidence.

Can I use this QR code generator for print marketing?

Yes. It is useful for posters, flyers, brochures, packaging, business cards, signage, and other printed material where you want people to scan a code and visit a tracked URL.

Is this a free QR code generator?

Yes. You can create a QR code for your campaign URL, copy the link, and download the QR code image for use in your marketing.

FizzyPop is a full service advertising agency based in Hawke’s Bay supporting clients across New Zealand.