INSIGHTS
DIGITAL MARKETING UPDATES
STAY UP TO DATE WITH DIGITAL NEWS & INSIGHTS
The only constant in life is change
The digital marketing landscape is ever changing – at FizzyPop we review the changing landscape and provide updates and insights to help you stay ahead of the changes.
Sign-up to receive our fortnightly email newsletter which is fizzing with helpful tips, news and updates about all things Digital Marketing.
Digital Marketing Insights
As Matariki rolls around, it’s a good time to consider how we relate to cultures that are not our own in a sensitive and meaningful way. This boils down (or maybe boils up? Yes, I said it!) to three things: Understanding, appreciation, and implementation.
Discover how to create the perfect SEO brief for your SEO agency so that they can create a search marketing strategy that delivers against your objectives.
When working with an advertising agency like FizzyPop for the very first time, you will be asked to give access to your Meta Business Manager and ad account to get started. Here’s how you can give us access to your Meta Business Suite.
ChatGPT combined with Google Analytics can be a powerful SEO tool. Our guide on how to leverage AI and analytics produces a content marketing strategy that will work for SEO and Social media.
Tracking HubSpot form submissions is essential to ensure that your digital advertising is generating traffic that converts into leads, as well as ensuring that your on-site conversion rate optimisation is firing on all cylinders! It can be a bit of a pain to setup – so we created this easy to follow guide on how to track hubspot forms with Google Tag Manager.
Two huge new updates from Google – the integration of AI straight into the Google Search Results and the new Google Perspectives – the UGC update from Google.
The Yandex search engine code was leaked online – we’ve translated and reverse engineered the source code to understand what ranking factors Yandex uses, and how these can relate to Google SEO.
We’ve moved! Again… We’re now a Napier SEO Agency, and we’ll continue to offer world class SEO services to our clients across Australia and New Zealand.
Universal Analytics (UA) is being mothballed in favour of Google Analytics 4 (GA4) as of July 2023.
Your website, apps and blog will all be zilch. Gone.
Google Analytics is entwined into everything you do for your business.
We’ve been asked recently to get involved with website redesigns.
This is great – we love redesigning websites, we love developing websites – we are a specialist SEO Agency – so forgive us if we’re not going to factor in SEO from the very outset.
This is what we consider to be the basics of what to consider in terms of SEO for a website redesign.
At FizzyPop data gets us fizzing! The data allows us to create insights into your business and powers everything from our search engine optimisation through to the wider digital strategy.
One of the most common and the most powerful sources of data is Google Analytics. Adding a user can be tricky – so we’ve broken down the steps to adding a new user to simplify the process.
There’s always been some debate about how much past activity affects the results people see in Google search.
Obviously this is important to us in SEO: if the influence is strong, we’re going to see results which are ‘better’ for our own companies than those seen by customers. That’s why independent monitoring of ranking is important.
For the majority of websites, one of the simplest SEO boosts available is to make the site faster. Some of the actions needed to do this are highly technical, and possibly expensive too. But in many cases, they’re neither.
Just test the site with any of the free online analysis tools, and a number of fixes should become obvious.