Is your NZ Digital Agency Ghosting You?

In the fast-paced world of NZ digital, finding the right advertising agency should feel like a partnership not a gamble. But if you’ve ever signed a contract full of promise only to be met with silence, confusion, or lacklustre results, you’re not alone.

When your NZ digital agency says they’re local… and then quietly relocates to Auckland.

At FizzyPop, we’ve had more than a few clients come to us after getting burned. The brief is usually the same: “We just don’t know what they were actually doing.”

So let’s clear the air. Here are the signs your agency might be ghosting you — and what real digital support actually looks like.

1. “We’ll handle everything”… but won’t explain anything

That might sound reassuring until you realise “everything” includes hiding the fact that nothing is actually happening. A genuine agency keeps you informed, explains what’s being done and why, and gives you visibility into the outcomes. If the process feels opaque, it probably is.

2. They go quiet after the invoice lands

A solid NZ digital agency doesn’t disappear once the paperwork is signed. If your agency is hard to reach, slow to respond, or constantly “working on it” without anything to show — that’s a problem. You’re paying for progress, not radio silence.

3. You’re getting reports… but not answers

If you’re receiving reports full of numbers but no insights, it’s time to ask questions. Vanity metrics like “reach” and “likes” only tell part of the story. What really matters is this: What did people do, and what did you get in return?

Good reporting is clear, actionable, and built around your goals not their fluff.

4. There’s traffic, but no results

Maybe your site visits are up. Great. But are people buying? Signing up? Booking? If your agency can’t tie activity back to conversions, it’s not strategy it’s spray and pray. You deserve a clear funnel, not a black hole.

5. There’s no tracking – or worse, bad tracking

In 2025, a baseline setup should include:

• Google Analytics 4 (GA4)
• Meta Pixel
• Google Tag Manager
• Custom events for purchases, samples, signups, form fills, the lot

If those aren’t in place — or aren’t configured correctly — you’re flying blind. And frankly, so are they.

So, what does a real digital partnership look like?

At FizzyPop, we don’t just build you dashboards and send you screenshots. We work alongside you to:-

• Set up proper tracking and automation
• Understand what your audience is doing
• Make decisions based on actual data
• Improve how you show up across Google, Meta, and every touchpoint in between

We call that digital hygiene and it’s the foundation of any high-performing NZ digital strategy.

Final thought: If it smells like fluff, it probably is.

You don’t need more buzzwords. You need clarity, performance, and someone you can call who’ll pick up the phone and talk straight. If your current NZ digital agency isn’t doing that — or if you’re not even sure what they’re doing — we should talk.

Ready to clean up your digital setup?

We offer digital hygiene and SEO audits tailored to New Zealand businesses. Clear, tactical, and CMS-friendly — no jargon, no smoke and mirrors. Just a straight path to better performance.

Give Your Marketing Some POP!