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Sunair

Work Smart, Travel Smarter, choose East Coast Connector Sunair

Take a seat in the fast lane with Sunair

Introducing Sunair’s Go To Market campaign, “Take a Seat in the Fast Lane,” designed to revolutionise the daily commute by encouraging people to fly rather than drive. This multi-faceted campaign employed a diverse mix of print, radio, social media, and billboards to create a comprehensive awareness push. The central theme aimed to highlight the speed and convenience of Sunair’s alternate fly routes, driving home the message that flying is the smarter choice for time-conscious commuters. Through strategic placements and engaging content, the campaign successfully aimed to boost bookings and raise awareness of Sunair’s efficient travel options.

Google Display

We developed a series of Google display ads strategically placed on various websites frequented by our target audience. These visually engaging ads were designed to capture attention and convey the benefits of choosing Sunair for commuting. By leveraging precise targeting and appealing creatives, we aimed to maximise reach and drive potential customers to explore Sunair’s alternate fly routes, ultimately boosting bookings and enhancing brand awareness.

Billboards

Additionally, we developed a series of static and digital billboards for the “Take a Seat in the Fast Lane” campaign. These billboards were strategically placed across key locations including Tauranga, Napier, and Hamilton. These high-visibility placements aimed to maximise exposure and drive awareness of Sunair’s alternate fly routes among potential customers.

Print

We also secured various placements in print advertising, ensuring our campaign reached a broad audience. Ads were featured in prominent publications such as the Gisborne Herald, Hawke’s Bay Today, and Bay Buzz. These print ads highlighted the convenience and efficiency of Sunair’s flight routes, reinforcing the “Take a Seat in the Fast Lane” message and encouraging readers to consider flying for their commutes. This approach helped to bolster our campaign’s reach and effectiveness, driving bookings and increasing awareness of Sunair’s services.

Campaign Stats

Campaign period – 31 July – 29 October 2023

5,939

Total clicks

$0.85

Cost per click