UTM link builder

Quickly generate tracking links for your campaigns. Add your base URL, then choose your Source, Medium, and Campaign. Optional fields let you add Term and Content. The tool will create a clean URL you can copy and use straight away.

Your tracking link

Why use a UTM builder?

UTM parameters make your campaign reporting far more accurate. By tagging every link, you can see exactly which channels, campaigns, and ads are driving results. Marketers use UTM tracking to compare performance between social media, email marketing, Google Ads, and more. Our UTM builder ensures you avoid common mistakes like inconsistent naming or broken links.

Once you’ve created your tracking URLs, paste them into ads, emails, or social posts, then monitor results inside Google Analytics or another reporting tool. For more on improving your marketing results, explore our resources on SEO and social media marketing.

FizzyPop is a full service advertising agency based in Hawke’s Bay supporting clients across New Zealand.